3 WAYS TO POWER UP YOUR TRADE BUSINESS WEBSITE

If you run an ad in you local paper for 12 months and got no leads would you still continue to pay?

Of course not.

Having a website sitting around without a monthly commitment to drive traffic and nurture leads is pretty much the same principle as above.

So with that said, here’s 3 ways you can increase the performance of you trade website. Let’s go ⬇️ ⬇️ ⬇️

Professional Design

Ok so this isn’t traffic related but let’s look at this before we move on. As soon as people land on your website, does the overall design reflect the professional levels of your business?

Do you have testimonials on the front page from a recognised and trusted brand like CheckaTrade or Which?

What about a professional portfolio of your work with high quality photography?

Do you have an option page on your site to capture leads with a downloadable PDF that brings further value to your prospective new customer?

This helps with list building for email campaigns (3rd on this list)

Does your website have copy that shows you understand your customer, addressing their objections and building trust?

Also what about CTA (Calls to Action), how easy is it for them to contact you?

What about live chat connected directly to your mobile phone?

People scan sites and if the design and flow doesn’t engage their attention in 5 seconds max, you’ve lost them.

Facebook Ads

Once your website is up and running, Facebook ads are a sure fire way of driving traffic to your website.

Do you have Facebook/Meta Business Suite?

Working at a deeper level, you can run ads that are highly targeted to your dream customer, those who have the right budgets for your business.

Which brings us on the next bit of tech 👇🏻

Facebook Pixel:

Do you have Facebook Pixel installed on your website? Facebook Pixel tracks the usage of your website and tracks your ads performance.

Let’s say you run an Ad for 6 weeks, Facebook Pixel will track the performance of that Ad and build an lookalike audience based on those most likely to buy from you who you can then target with a new ad campaign…

Pretty cool stuff!

Email Campaigns

Ok so your website looks the part, you’ve got traffic coming in and people are downloading your PDF. What next? You can build a series of follow up emails (they say in marketing that the fortune is in the follow up).

So Mr or Mrs Jones fills in the form, downloads the PDF and give it a read. You’re now at the top of their list for a call that week, but they’ve got other quotes and options they want to explore.

A day after downloading the PDF, they receive an automated follow up email from you, asking if they’ve got any questions about your services and to give you a call if they need to.

Still no reply?

Another automated email is sent as a friendly reminder with a link to an article on your website that covers any other concerns they may have….further building trust.

You’ve now won them over and you get the call to quote on a high budget project that you’ll most likely win.

This is an example, but if your email sequences are set up correctly along with all the other boxes ticked, you’ll have an online presence of real value that generates the right kind of business, minus all the time and stress associated with finding better business.